Welcome to the grande finale of this blog series! If this is the first post your reading I’ll encourage you to catch up with the 3 previous posts in this series to kick off 2017. Check out the links at the end of this post.
Check out the end of this post to get the FREE downloadable goal checklist!
The grand finale is the list I’m most excited about. Today i’m revealing my goals for my business this year. Most people probably don’t publicly display their business goals for fear of humiliation if they don’t accomplish them. If I accomplish any percentage of this list, this year I will be extremely happy. And whatever doesn’t happen this year, either wasn’t meant to happen or can be moved to next years list.
“In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” – Author Unknown
“First say to yourself what you would be; and then do what you have to do.” – Epictetus
-Brand Cohesion
I want to finally nail down what I want my business to look like and make everything i produce reflect that. I want people to see me and my brand through what I create. All products and social media avenues should work together, not against each other.
-Keep better track of the money I make through art
Honestly it’s hard to keep track of this some times and I want to be better organized so I can be more responsible with it and re-invest in my business and give some to missions or a non-profit.
-Sell my art in at least 3 more stores
In 2016 I was able to put my art in a couple local shops which puts my product in the hands of a customer base I may not be able to reach otherwise. So this year I would like to find a few more places to do this at. Three may seem ambitious, but I have nothing to lose by shooting for 3.
-Consistent Income
As a freelance artist you pretty much don’t have any kind of accountable income. You could have a great month this month, and only make a handful of sales the next month. I’m not asking for like a car payment amount of income, but i’m praying for some amount that I can count on.
-Plan Instagram
Right now i just throw up pictures whenever i have something to post which throws a wrench in the “cohesive” plan. I have a set time that I usually post but i want to put more thought into what my followers are seeing so it is the best representation of me.
-Equipment Purchases
There are a few items that have been on my wishlist for a while and with the “less spending, more saving” personal goal I have, I’m hoping to be able to check some of these off the list.
The items range from a personalized logo rubber stamp to an iPad Pro + Apple Pencil for hand lettering, and a new lease for my camera.
-Styled Photos
I’ve had these ideas in my head and i want to start taking better and sometimes styled photos of my work for instagram, my blog, and Etsy. I’ve been collecting some styling props here and there, so I would love to hear if you have any favorite props for styled pictures or any tips in general.
-New Products
I want to expand my brand to include shirts, mugs, etc. Which will be a big undertaking but I don’t think it’s entirely impossible.
So that’s what i’ll be working towards this year! I hope you’ll follow along on the ride by following me on instagram @artstudiocollective.
If you are a small business owner or etsy shop owner let me know one of your business goals for ’17! And if you’re a faithful shopper for us small biz owners tell my something you bought from a small biz last year that made you really happy and be sure to leave their shop name or instagram handle in the comment so I can go give them a follow! 🙂
That’s it for January! Thanks for following along on this goal oriented series and I hope you’ve nailed down some goals to work on this year too! Check back, January 29-31 i’ll be sharing sneak peaks on my instagram for Februarys blogging series! Hope i’ll see you there!
Thanks For Reading!
-Sami
The Art Studio Collective
